Mary Kay’s new limited-edition NouriShine Plus Lip Gloss is part of the brand’s new global cause-related program, Beauty That Counts. Purchase a lip gloss, and make a difference in the lives of women and children, the brand says.

In the United States, from May 16 through August 15, 2015, Mary Kay Inc. will donate $1 from each sale of its two new lip gloss shades, “Create Change” and “In Harmony,” shown above. The initiative provides funding to support The Mary Kay Foundation. Over the past 15 years, the Foundation and Mary Kay Inc. have given $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse.

“Through the Beauty That Counts initiative, women worldwide can wear a limited-edition lip gloss and be part of a global movement aimed at transforming lives,” said Sara Friedman, Vice President of Marketing at Mary Kay Inc. “For more than five decades, Mary Kay has been committed to enriching women’s lives and making a positive impact while also offering irresistible products. Together with our independent beauty consultants and faithful Mary Kay brand lovers, we can make a difference one lip gloss at a time.”